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Zivame rolls out a Brand Film for Women’s Day



Zivame rolls out a Brand Film for Women’s Day


Zivame, India’s leading women’s intimate-wear destination, launches its Women’s Day campaign - #TheBraMatters. In keeping with the occasion, the campaign highlights the unnoticed and underplayed contribution of women to society, just as the bra goes unnoticed in a woman’s life.

The Bra Matters is a short film featuring Zivame employees, giving brief insights on various attributes that define a woman. The film illustrates how women inspire everyone around them - be it a mother supporting her children, a boss motivating her team, or a woman comforting her best friend. Similarly, The Bra uplifts, supports, and infuses confidence in a woman's body, without being given enough credit for it. 

The film, with its powerful messaging, brings to attention that both women and The Bra, selflessly and invisibly, have a huge impact on people’s lives. The women in the video subtly state - We see you, we know you and we know you matter.

Speaking on International Women’s Day, Zivame's CEO, Amisha Jain said, “This women’s day we want to take the opportunity to highlight the unnoticed contribution of women to the society. We keep them at the heart of everything we do as we strive to bring solutions for her needs, and this time our women employees came together to bring alive the concept of how important her contribution is to the society and the vital role she plays in the world around her, the bra does the same for a woman’s body seamlessly while being equally invisible. Here’s wishing all the magnificent women a Happy Women’s Day.”



About Zivame

Zivame was founded in 2011 with the vision to facilitate women to shop uninhibitedly for intimate wear and to make lingerie shopping comfortable. Zivame is now the No. 1 online lingerie company in India with 30 + retail stores and presence in 800 + partner stores across India. Our Mission is to be the destination for every woman’s intimate needs.  We believe that every woman is unique, and we want to deliver a platform that allows her to browse, discover and shop what is right for her.

All the products at Zivame stem from the desire to design something that is a blend of quality and comfort. Zivame offers trendy lingerie, activewear, sleepwear, and shapewear in over 3000 + exclusive designs and 100 + sizes catering to women across all body types.



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Zivame rolls out a Brand Film for Women’s Day