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Tanishq introduces its latest digital campaign ‘Confessions of a bride’


A one of its kind campaign to fulfill unique wedding wishes of the ‘Brides to be’

26 November, Bangalore: Tanishq has introduced one of its kind digital campaign called ‘Confessions of a bride’ that celebrates the unique proposition that a discerning new age bride has for her wedding. This is a month long campaign which invites the to-be-brides to tell Tanishq their most unique wedding wishes. Stemmed from the distinctive wedding wishes that the modern Indian brides have - Confessions of a Bride encourages all the free spirited brides to confess their secretive wedding desires to Tanishq and stand a chance to make their wedding more memorable.

Today’s bride is the one who writes her own destiny, does the undoable and breaks the rules. With the touch of ‘her’ in every aspect - this evolved, individualistic trend setting bride is the ultimate Tanishq bride.

During this month long digital campaign, the to-be-brides can login to and confess about their unique wedding wishes and plan their wedding better with Tanishq. A lucky bride with the most unique confession will see her dream come true for her wedding and many other brides win lot of exciting gifts from pre-wedding styling trials, make-up, gift vouchers and more. This website- also has interesting bridal apps like Create your Unique Hashtags, Wedding Planner, Gift Registry etc which will help her organize the wedding better.

Commenting on this milestone campaign as an extension to the recent wedding campaign, Sandeep Kulhalli, Vice President – Retail and Marketing, Jewellery Division, Titan Company Limited, said:

“We are delighted to present an innovative campaign that represents every bride’s unique confession for her wedding. As family jewellers in a progressive society, we understand that every Indian bride to be wants to give an individualistic touch to her wedding and is ready to get out of the realms of comfort to fulfil the same. This campaign attempts to live up to the confessions that the bride makes so as to gift wrap a beautiful experience and present it to her that will go down the memory lane.”

Kaustav Sengupta, Associate Professor and Ph.D. research scholar at National Institute of Fashion Technology, Chennai and Youth Trends Analyst, said:

“The logic of being married
has not been changed, but the ethos and halos around it has. So, if one commits to marry, it has to be ‘different’, once in a lifetime. Among millennial generation, getting recognized as ‘inspirational leader’ among peer group is most important aspect of life. Hence, the new age wedding is not only an event organized by the family but the bride and groom. They are involved in every decision their parents take. Their parents pamper them by allowing to expand their horizons… themed marriages are in vogue along with pre and post marriage themed photoshoots. Visuals are better evidence of the dream one dares to realize, through marriage!”

Tanishq’s latest gorgeous wedding jewellery collection inspired by the geometrical and figural motifs of henna is the perfect for the new-age brides. Keeping today’s Indian brides in mind; the pieces in the collection are made for all the occasions of wedding celebration. Every silhouette, every weave is designed and styled to certain concepts of Indian matrimony. The necklaces, bangles, earrings and cuffs have intricate and well-articulated designs, highlighting its eloquence.

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