Jaipur, August 3: Leading up to the launch of their movie ‘Jaanisaar’ on August 7, Bollywood newcomer Pernia Qureshi & Pakistan’s most recent import Imran Abbas attended a press conference at the Amrapali store in Panch Batti, Jaipur for their promotions on 3rd August, 2015.
A fashion icon, stylist and entrepreneur; Pernia is known to be a huge fan of Amrapali’s jewellery and has sported the brands creations on several occasions all through her movie promotions. During their visit, the actors addressed a press conference in the presence of Mr. Rajiv Arora, Co-Founder, Tarang Arora, Creative Director & CEO and Akanksha Arora, Designer & CEO of the brand.
The movie sees Pernia adorning ornate vintage jewels from Amrapali to complement her regal Mughal themed ensembles from House of Kotwara keeping in theme with her character of a courtesan. The styling involved the use of elaborately neckpieces, maang teekas, jhoomars, chandelier earrings, haath phools and bangles. One of the heroes of the film that lend to the characterization of the setup, each jewellery item from Amrapali has been handcrafted down to the last detail.
Speaking on the association, Tarang Arora, Creative Director & CEO – Amrapali Jaipur said, “We were extremely enthused when approached to come onboard as the jewellery partner for this movie. Amrapali, primarily known for its exquisite heritage fine jewellery, seemed like the perfect fit to create the look required by the cast of the film and Pernia, in particular, looks absolutely resplendent carrying the jewellery with tremendous grace and elegance.”