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Introducing AVON True Colour Perfectly Matte Lipstick! Meet Your Perfect Matte


Bengaluru,November, 2016 – Meet your perfect Matte. New True Color Perfectly Matte Lipstick from Avon is the next generation of matte lip colour. Inspired by the shine-free lip trend, this new lipstick is Avon’s first-ever true matte lip colour. The formula is packed with intense colour and provides a 100% matte look with lasting comfort. Perfect for a refined look with a classic shade like Red Supreme, or a romantic look with soft pink like Pure Pink, True Colour Perfectly Matte Lipstick offers sophisticated long-lasting colour with weightless comfort.

Featuring Avon’s True Colour Technology, new True Colour Perfectly Matte Lipstick delivers a flawless matte finish without a drying effect, giving you colour that never cakes, cracks or compromises. The weightless formula glides on easily for a velvety smooth finish. Plus, the lipstick locks in moisture, ensuring that you get shine-free colour that wears comfortably hour after hour. Available in 10 chic shades that stay true and maintain their matte finish, it’s your new makeup must-have.

“A matte lip has never been more on trend. However, most super-pigmented shine-free colours flake and feather through the day. But with True Colour Perfectly Matte Lipstick, that’s definitely not the case. The formula glides on velvety smooth. It's long-term comfortable wear—so your lips look as good as they feel all day long” says Avon Celebrity Ambassador- Aditi Rao Hydari.

Go on, keep your makeup game on point with this Matte must-have this season. After all, it’s called AVON True Color Perfectly Matte for a reason.

PRICE: Avon Perfectly Matte, MRP: INR 479/-

AVAILABLE: November, 2016 onwards through independent Avon Sales Representatives worldwide

About Avon
Avon is the company that for 130 years has stood for beauty, innovation, optimism and, above all, for women. With 6 billion dollars in annual revenue, Avon Products are sold through 6 million active independent Avon Sales Representatives worldwide. Avon Products include color cosmetics, skincare, fragrance and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques. Learn more about Avon and its products at

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Avon True Colour Perfectly Matte LipstickAvon True Colour Perfectly Matte LipstickAvon True Colour Perfectly Matte Lipstick