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HomeLane adds another experience studio at Growel’s 101 Mall

Brand: the umbrella brand for design, 3d visualization and execution of home interior solutions has recently opened its studio at Growel’s 101 Mall located at Kandivali (East). With a store size of 1250 sq.ft, HomeLane brings in a vast range of supply chain partners like Hettich, Asian Paints, Pergo, Saint Gobain among others to cater to customers’ requirements. With the opening of this studio HomeLane is expecting sales revenue of Rs 1.5 crore by October. Apart from Mumbai, Home lane has presence in Bangalore, Chennai and Hyderabad. provides one of the most talented communities of Design Partners supported with the best of breed Design Visualize Manufacturer technology. Known for its cost transparency and predictability, HomeLane offers a time guarantee of 45 days or rent with 5 years warranty assurance to its customers. Attractive schemes and promotions are offered seasonally from time to time.

Speaking on the occasion of the launch, CEO Srikanth Iyer said, “Since we are a new brand in this city, we wanted to be seen in good sized reputed malls and in the company of good retail brands, to maximize our brand’s visibility and attract high-quality walk-in prospects. We believe Growel’s Mall management team made a real effort to understand our services and capabilities and gave us a great offer, while making us feel like valued clients through the store buildout.”

Urvi Vira, Sr. Marketing Head, Growel’s 101 Mall echoed his thoughts. She said, “We at Growel’s 101 Mall are trying our level best to answer the reason ‘why’ a person should visit the mall. We offer the best of things for everyone in a family and with exciting offers month-on-month. We look forward to serve our patrons which can add happiness to their lives.”

About Growel’s 101

Grauer & Weil (India) Ltd., a BSE & NSE listed company and a leader in multi-dimensional businesses with annual revenue of 2,300 cr, deals in the manufacture and marketing of metal finishing chemicals, and equipment and plating plants in India. In addition, the company provides a range of paints used in various applications and industries; and lubricants for applications in the steel, engineering, automobiles, machine tools, fasteners, and other industries. Besides, it provides IT services and solutions, including SAP implementation, upgrades, maintenance, and customization; IT and non-IT staffing services. The group has recently ventured into the development of a shopping mall and entertainment complex at Kandivli, Mumbai. The five decade-old Growel group has diverse interests in chemicals, engineering, paints, information technology, financial services, sports & hobbies, environment management and retail.

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HomeLane adds another experience studio at Growel’s 101 MallHomeLane adds another experience studio at Growel’s 101 MallHomeLane adds another experience studio at Growel’s 101 Mall