07 November, 2016: The youth of today live their lives driven by their interests which in turn become an extension of their personalities. They exhibit their passion and their unique personalities, while accessorizing. And they do so with confidence – they are independent, edgy and know exactly who they want to be.
Fastrack’s latest campaign- Motorheads, introduces a collection of watches designed to strike a chord with true blue automobile enthusiasts. A collection that embraces the thrills of riding and revving engines, there’s no mistaking the inspiration behind the Motorheads range of watches. A winding shock absorber holds the crown, the dials resemble twin headlamps, the treads of the wheels form the straps and its spokes the bezel.
Ayushman Chiranewala, Head of Marketing, Fastrack explains, “In a world driven by self-expression, the youth of today look for ways to showcase their lifestyle, and watches have become a statement of their personality. On the other hand, a love for biking has also emerged as a trend to look out for among the youth in our country, with biking resonating with their inner thirst for freedom and adrenaline. The Motorheads collection by Fastrack aims to cater to these young men and women who wear their passion on their wrists.”
In true Fastrack style, the campaign hit billboards across the country on 2nd September with bold, eye-catching visuals showcasing the exciting Motorheads collection priced between Rs.1895 to Rs.3995.
Creative Agency: Mullen Lowe Lintas Group
Concept Credits to: Fraser Clements
Fastrack was launched in 1998 and became an independent urban youth brand in 2005. Since then, it has carved a niche for itself with watches and sunglasses that are refreshingly different and affordable. Fastrack extended its footprint into accessories in 2009 with an exciting range of bags, belts and wallets and has today successfully notched up the title of being the most loved youth fashion brand in the country.