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Experience India’s first AI driven customized skincare by SkinKraft


Experience India’s first AI driven customized skincare by SkinKraft


SkinKraft was born out of two undeniable truths about the current skincare industry. First, women trying to find even basic skincare products who are often caught in an unrewarding cycle of experimentation. And second, despite growing levels of frustration among their consumers, skin care brands continue to churn out generic formulations catering to the mass market. 

It’s a known fact that everyone has a different skin type. People born into the same family have different skin characteristics; people living the same lifestyle have different skin issues. Even twins have different skin behavioural patterns. That’s because skin type, skin issues, skin support systems, pigmentation levels, skin damage levels, hydration levels and several other aspects make your skin unique and have to be catered uniquely. So, a generic product, mass produced by a FMCG company cannot be the most effective way to care for your skin. 

To battle the problem at hand, has led us to build our innovative customized Skincare brand – Skinkraft, India’s only customized skincare brand. 

How does it work?

At SkinKraft, skin care starts with the customer. Through a holistic assessment of the customer’s skin, similar to a dermatologist assessment, we create a skin profile. A skin profile is a skin type and skin concern specific picture that analyses the customer’s current skin requirements. With this information, we classify the customer into one of 72 broad profiles each of which breaks down into thousands of combinations.

Based on this, a detailed analysis is given to the customer in which we explain the problem areas and also the ingredients required to manage their skin. Along with this, we recommend a customized skin care regimen that includes the ingredients corresponding to the specific requirements as outlined in the customer’s skin profile.

Created with the aim to chart a customized skincare regime for every woman, SkinKraft has already assisted over 2 lakh women with their skin concerns within a short span of 3 months.

What’s In A SkinKraft Box?

Each SkinKraft customized regimen consists of a cleanser, a moisturizer, and a skin issue specific product. All SkinKraft products are backed by over 10,000 hours of intensive research and collaboration with Indian, Taiwanese and Japanese dermato-cosmetologists, pharmacists and pharmaceutical engineers. SkinKraft’s products are extra gentle on your skin and are free of harmful chemical compounds and irritants such as parabens, phthalates, SLS and formaldehyde. They’re not tested on animals either and are ethically produced.

Skin 2025 - What’s Next in Customization

At SkinKraft, we believe that in the next 5-10 years’ consumption pattern in the beauty industry will shift significantly from mass-produced products to customized products across segments like skin, hair, colour etc. This is because of the confluence of three significant trends: mass internet adoption enabling feedback loops and user input, AI enabled understanding of ingredient effectiveness and modern manufacturing technologies.


Incnut Digital is a global media company focused on women’s beauty & wellness. 2018 marked groundbreaking innovation at Incnut. It received backing from Japanese conglomerate brand Istyle and also launched two direct to consumer brands – SkinKraft, India’s only customized skincare line, and Vedix, a customized Ayurvedic hair care line.


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Experience India’s first AI driven customized skincare by SkinKraftExperience India’s first AI driven customized skincare by SkinKraftExperience India’s first AI driven customized skincare by SkinKraftExperience India’s first AI driven customized skincare by SkinKraft