You are here
Blackberrys redefines casual menswear with URBAN Collection
New Delhi, September 2014: Blackberrys, the makers of evolved fashion for men is all set to redefine casuals with the launch of their all new URBAN collection. Tapping on the potential of the casual wear market for men and simultaneously riding on the brand loyalty that Blackberrys enjoys from its patrons, this expansion comes as a strategic move to step up their game in men’s apparel market and to build on the brand’s imagery of offering the finest for the Indian men. Adding yet another milestone, the brand introduces their maiden collection that has been conceptualized keeping in mind the shift in the fashion sensibilities of today’s urban men. Staying true to its proposition of “Go Sharp” Blackberrys offers an unconventional take on modern day fashion with Urban.
Known as the pioneers in men’s formals, Blackberrys also takes lead in understanding the customers’ needs and evolving with their changing mindset. Staying ahead of times, the brand has created a line that hits a chord with the independent, individualistic attitude of today’s man who believes in holding his own ground. Urban is inspired by the larger than life idea of New York City which not only represents the fast-paced and exciting everyday life of urban men, but also a mix of the glamorous, artistic and sub-culture lifestyle of the big city.
Blackberrys aims to bridge the gap in the market for smart casuals by introducing a first of its kind collection to this segment. URBAN is an earnest attempt to offer men an option to stand out in the crowd and wipe out the “functional” lens from which a man’s style is viewed.
Speaking at the launch, Mr. Nikhil Mohan, MD, Mohan Clothing said “URBAN collection is a strategic expansion of our product portfolio. With it, we aim to bridge the gap in the market by bringing to the customer superior style and quality products in the men’s casual wear space. We are extremely proud to launch URBAN from the house of Blackberrys as this collection further strengthens our stance on fashion. “Keeping in mind the season’s wardrobe needs, Blackberrys Urban presents a range of biker jackets, trench coats, denim blazers, de constructed blazers and bomber jackets. Riding high on product innovation Blackberrys introduces Shacket, a fresh take on shirt jacket to add style during mild and tricky weather.
Launching for the very first time is the Blackberrys Raw Denim range. The elaborate raw denim range features Raw jeans, Selvedge jeans, Laser-printed jean and Coated jeans. The denims have been given a washed appeal and softer feel for a more relaxed look.
Blackberrys URBAN collection also features season’s big trend of Camouflage prints in tonal colors. Knits in monochrome or with hints of brighter hues also feature in the collection to add the right amount of freshness to the look.
Adding on the occasion, Mr. Sandeep Khapra, Design Head, Blackberrys said, “URBAN for us is a Blackberrys man’s interpretation of his individualistic style and personality. The collection is very bold and has a DIY approach to style and we’ve taken inspiration from the hipsters of New York City for the season’s collection.”
Blackberrys also introduces Autumn/Winter 2014 collection in-line with the international trends that pushes the envelope in formal wear segment. Sharper fits, stylish cuts, stark solids and uncompromised prints take charge this season. The Blackberrys man gets more refined and poised while still remaining his true self. The collection diminishes the line between corporate and casual chic by adding innovative detailing that can be worked with flair in both the looks thereby effortlessly taking him from a corporate daytime look to a dressed up evening look. This winter, its time to step up the game and throw in a tweed jacket with Khakis and bright colored sweaters or dress up in season’s style statement; the pin-stripe three piece suit.
Blackberrys is one of India’s leading premium menswear fashion brands. Pioneering branded structured clothing for the evolving Indian male, the brand was established in 1991- the year of symbolic ‘liberalisation’ in India. Its iconic Suits and Jackets to Khakis to DLT trousers, has gradually ‘liberated’ the Indian male in his quest for a fashion forward look. Knits, Polos and fashion accessories are pushing the boundaries of a distinct Blackberrys ‘look’. The latest addition from the house of Blackberrys is “URBAN”, a collection that expresses man’s boundary less approach to fashion.
Blackberrys' mantra of “Go Sharp” is firmly entrenched across all endeavors of the brand – from our products, to the stores to all marketing initiatives; the brand truly lives the idea of “Go Sharp”. It is a true manifestation of the spirit of youth where ‘Go’ echoes the energy and passion of its ardent users. Sharp is the ability to cut through the clutter by your fashion choices.
Today, Blackberrys is widely distributed across the country through 200+ Exclusive Brand Outlets, 1000+ Multi Brand Outlets, and most Large Format Stores such as Shoppers Stop and Lifestyle.