Opens new stores in Ahmedabad, Ambala, Bhopal and Udaipur. Targets to open 60 exclusive stores till March 2016
November 27, 2014, India: Being Human Clothing, a clothing line with a heart has launched 4 new stores in the country in a span of one month under its licensing partner Mandhana Industries Ltd. With the launch of stores in Ambala, Bhopal, Udaipur and Ahmedabad the brand now boasts of successful operations of 31 EBOs in India including 1 in Nepal. The brand keeps its promise of offering global fashion and helping the twin causes of education and healthcare through the Being Human – The Salman Khan Foundation.
Being Human Clothing has adapted a combined strategy of expansion with company owned as well as franchisee model. The strategy so designed in reaching the length and breadth of the country and reaching a goal of opening 60 exclusive stores by March 2016. The Ambala store is the brand’s very first factory outlet and the stores in Bhopal and Ahmadabad being its 7th and 8th franchisee stores.
The entire range of fashion wear for men and women on display sets well in the décor which is warm and modern. The wide range of collection consists of t-shirts, shirts, polos, denims, chinos, shorts, jackets, hoodies, flip flops and accessories as well. Being Human Clothing has also extended its women’s wear portfolio with fun and chic dresses, skirts and tops and blouses.
On the occasion of the launch, Mr Kunal Mehta, VP - Marketing and Business Development, Being Human Clothing said, “Being Human clothing is doing extremely well world over and we are very passionate in taking the brand closer to its consumer. We believe in selecting the right location and the right franchisee partner who believes in the brand’s DNA and is equally passionate about the brand. In order to reach our loyalists fans we adopt multi-channel retailing which will help us attain our goal of opening 60 exclusive stores by March 2016.”