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aLL – The Plus Size Store Collaborates With Rina Dhaka For Its aLL PRIMERO Line At LFW W|F 2019


aLL – The Plus Size Store Collaborates With Rina Dhaka
For Its aLL PRIMERO Line At LFW W|F 2019


aLL – The Plus Size Store is showcasing its new couture line- aLL PRIMERO – a collaboration with ace designer Rina Dhaka – at the fourth edition of the Plus Size Fashion Show at Lakmé Fashion Week W/F 2019.

aLL PRIMERO is part of aLL’s Autumn-Winter Collection 2019, and is a classy and comfortable line from the largest plus-size fashion retail brand in the country. aLL – the Plus Size Store has been promoting body positivity ever since it launched in 2005 and this is the fourth consecutive year it has brought plus-size fashion to the most high-profile fashion event in the country.


The aLL PRIMERO line ranges from formal wear to lunch wear and smart casuals and includes ready-to-wear separates. It is a great choice for special, daytime occasions, and when matched with the right accessories, it can also stand out at an evening do.


With the aLL PRIMERO collection, Rina defines elegance in classic fabrics like twills, cotton, crepes, poplins and modal and combines them with temple prints and tribal prints. Ties, tassels, pintucks, and ruches add a sweet touch to her plus-size story.

Hetal Kotak, CEO of aLL- The Plus Size Store and the designer believe that new trends in fashion should be available to all consumers, plus size or not. The main reason for runway shows is to showcase/forecast the trends of the season to buyers, which they wish to add to their collection, and aLL at Lakme Fashion Week is doing just that. It is getting trendy fashion to an aspect of consumers that have been ignored for a long time.

aLL – the Plus Size Store’s exclusive collections showcase a wide array of looks and styles for different occasions and seasons and encourage plus-size women to be comfortable and confident of their body image. The aLL PRIMERO collection represents this fashion philosophy and is set to make a splash at the Lakmé Fashion Week W/F2019.



Show Details


Event: Lakme Fashion Week W/F 2019

Designer: aLL Primero by aLL x Rina Dhaka

Date:  25th August 2019

Time: 5:00 PM

Venue: St Regis, Lower Parel, Mumbai

Stage: Main Stage Area


About aLL- The Plus Size Store

aLL – The Plus Size Store believes that fashion is gender- and size-agnostic. Ever since it launched in 2005, the label has been giving plus-size women a chance to flaunt it with confidence, sans inhibitions. aLL is a one-stop destination for plus-size fashion in India and it offers the latest trends with new cuts, styles, and silhouettes so that its customers always feel fashion-forward. It is the largest plus-size fashion retail brand in the country, with a PAN India network of 79 exclusive brand stores and its online store – and mobile app.


About Lakmé Fashion Week:

Lakmé Fashion Week is jointly organized by Lakmé, the No 1 cosmetics and beauty services brand in India, and IMG Reliance Pvt Ltd, leaders in sports, fashion and entertainment marketing and management. Lakmé Fashion Week has been conceived with a vision to ‘Redefine the future of fashion and integrate India into the global fashion world’. Lakmé Fashion Week is organized twice every year. For further information, log on to

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aLL – The Plus Size Store Collaborates With Rina Dhaka For Its aLL PRIMERO Line At LFW W|F 2019