Madura Fashion & Lifestyle
Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country. The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England and People — that personify style, attitude, luxury and comfort.
Madura Fashion & Lifestyle reaches its discerning customers through an extensive network comprising more than 850 exclusive and franchise stores, and over 2,000 premium multi-brand trade outlets, both within and outside India. The company's lifestyle store, The Collective, offers a unique blend of global fashions, international trends and innovative customer services, to customers in Bangalore, Mumbai and Delhi. Planet Fashion, the multi-brand, apparel-retailing arm of Madura Fashion & Lifestyle, housing the company's in-house and other brands, is the largest chain of stores of its kind in India. A distribution agreement with international brand Esprit has ensured that this highly growth-oriented company bolsters its international presence.
Each of the company’s brands has an integrated Design Department, which is constantly at work on innovating designs, concepts and products by incorporating the latest international trends in fashion and clothing styles. Madura Fashion & Lifestyle, an IT and web-enabled organisation, is the first-ever apparel company to have successfully implemented the ERP SAP system. It is also the first company globally to integrate Retek ERP with SAP ERP. Always at the cutting edge of fashion and innovation, Madura Fashion & Lifestyle has for over a decade now sourced technology, fabrics and garments globally. The company is a global supplier for sophisticated international brands such as Marks & Spencer and Tommy Hilfiger.
Madura Fashion & Lifestyle harnesses the power of young, driven professionals from the country’s best professional institutes and companies. For years now, empowered and motivated employees have propelled Madura Fashion & Lifestyle towards achieving quality, customer service, design and brand equity comparable to the best worldwide. Madura Fashion & Lifestyle has ISO-9001-2000 accreditation with periodic internal audits. It's manufacturing division recently became the first apparel manufacturing unit to win one of India's most prestigious quality excellence award, the Ramkrishna Bajaj National Quality award, instituted jointly by the Indian Merchants Chamber and the house of Bajaj. Madura Fashion & Lifestyle sources only from factories that are compliant with the Factory Act, and each factory is independently audited by the International Textile Services (ITS) and Société Générale de Surveillance (SGS) for international clients such as Louis Philippe, Marks & Spencer and Van Heusen.
Madura Fashion & Lifestyle is one of the fastest growing branded apparel companies, recording a blistering growth rate of over 25 per cent year-on-year.
History and lineage
Established in 1988 by Madura Coats Limited, Madura Fashion & Lifestyle has its origins in the erstwhile Coats Viyella Plc, Europe’s largest clothing supplier. In December 1999, Aditya Birla Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the readymade menswear industry in India. In 2000, the company became a wholly-owned subsidiary of Aditya Birla Nuvo.
Photos of Madura Fashion & Lifestyle
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Madura Fashion & Lifestyle - Brands
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Esprit was founded in 1968 in San Francisco, USA. Now a leading international lifestyle brand, Esprit operates more than 800 directly managed retail stores worldwide and has a presence in more than 40 countries. |
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Esprit was founded in 1968 in San Francisco, USA. Now a leading international lifestyle brand, Esprit operates more than 800 directly managed retail stores worldwide and has a presence in more than 40 countries. |
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Launched in India in 1993, Allen Solly brought about a completely new concept to menswear in India — Friday Dressing. In the years that followed, the brand, with its Anglo-American heritage, proved to be the most innovative of the Madura Fashion & Lifestyle's brands; it is one of India's most popular and easily recognised brands in the branded premium apparel segment. |
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Van Heusen is a premium lifestyle brand for men, women and youth. The brand embodies fashion for the corporate and reflects the current expression of elegance in today's context. Van Heusen believes that the design drivers for the brand are fashion and sophistication. The brand covers all aspects of an individual's clothing needs, be it corporate wear, casual wear, party wear or ceremonial wear, making it a complete lifestyle brand in the truest sense. |
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With more than half of India’s population under 25, it was not a surprise when Van Heusen moved from targeting only the 25-45-year-old businessman. With the introduction of V dot that opened up the specialized clubwear category, Van Heusen also addressed the needs of a younger consumer and a changing lifestyle – one who had disposable income and the attitude to go with it. V dot offered a range of clothing that was edgy, not reckless, fashionable, not flippant, youthful, not juvenile. It added a bold sophistication to the brand’s design philosophy. |
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Though initially a men’s couturier, it did not take long for Van Heusen to appreciate that today’s woman is as much a stakeholder as her male counterpart in India’s growth story. The Van Heusen Woman is dynamic, well-educated, ambitious and intelligent. She lives life on her own terms, and is poised and feminine. |
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Van Heusen’s sport-inspired casual wear ‘Van Heusen Sport’ adds a dash of fashionable modernity to the iconic 60s Ivy League ‘day chic’ look. The line is made up of soft shirts, fine-knits, laundered chinos and easy-to-wear semi-lined jackets in exceptional washes designed to give you a drape quite unlike anything. The range features fine sporting elements that elegantly round off the sporty look. Impeccably crafted inside out, these garments are designed to look as good as new even after repeated wearing and washes |
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Peter England is the largest menswear brand in India with over 5 million garments sold every year. First launched by Madura Fashion & Lifestyle (then known as Madura Garments) in the mid-price shirt segment in 1997, the company acquired the world rights for the brand in the year 2000. Today, Peter England has a strong national presence with 500 exclusive stores and over 1600 multi-brand outlets in more than 570 towns. |
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Louis Philippe symbolises elegance, class, status, and a lifestyle that is distinctly majestic and opulent. The brand draws its name and inspiration from King Louis Philippe of France, who was famed for his generosity of spirit and his appreciation of the arts. |
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Louis Philippe expanded its offering with the launch of a sub-brand in November 2007. LP by Louis Philippe is aimed at young achievers and upscale urbanites, who demand wardrobe versatility. It ascertains the style mantra for today’s generation. A secret and a style statement rolled into one. |
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“Art for art’s sake makes no more sense than gin for gin’s sake.” - Somerset Maugham |
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