Van Heusen is a premium lifestyle brand for men, women and youth. The brand embodies fashion for the corporate and reflects the current expression of elegance in today's context. Van Heusen believes that the design drivers for the brand are fashion and sophistication. The brand covers all aspects of an individual's clothing needs, be it corporate wear, casual wear, party wear or ceremonial wear, making it a complete lifestyle brand in the truest sense. The core audience is professionals and corporate executives - men and women who are successful, focused, articulate, well-traveled, confident and have a sense of style about them. They pursue success just as they do their other interests and passions, learning and exploring everything that comes their way. THE WAY FORWARD: EVOLVE EVERYDAY It is said the only thing constant is change and in the world of Van Heusen there is no room for stagnation. The above statement holds true for both business and fashion. When it comes to dynamic markets and opportunities, one always has to be a step ahead and evolve accordingly. It is no different when it comes to the way you choose to dress in a corporate environment. Through its Evolve Everyday new thought, the brand urges its consumers to be all that they want to be, all that they can be by exploring different sides of their personality to grow and become more with every experience they encounter. That's why the brand exhorts its users to Evolve Everyday. The brand therefore is positioned as the source of inspiration for constant evolution, be it personal or sartorial. Through its fashionable and distinctive range of products, the brand helps its consumers to stand out in the world of sameness.