SkinKraft, is an offering from IncNut Digital, the world’s largest beauty and wellness website, was conceptualized as an answer to the tens of thousands of skin care queries and questions that the site received from women readers. SkinKraft is India’s only platform that uses AI & Data Analytics for customized beauty products. The brand was conceptualized in late 2017 by Chaitanya Nallan (CEO), Veerendra Shivhare (CTO), and Sangram Simha (CMO). IncNut, SkinKraft’s parent company, secured a seed funding of INR fifty lakh from Venture East early in 2013. In 2018, Istyle, Japanese conglomerate brand, acquired Venture East’s stake for 28 crore. In July 2020, SkinKraft and Vedix raised around $4M funding Series A Funding led by RPSG Ventures.