Started in the year 2012, High Street Essentials Pvt. Ltd. (HSE) - the brainchild of Shivani Poddar and Tanvi Malik, has emerged as one of India’s leading omni-channel fashion houses. Indya - the ethno-fusion brand of the company was started in the year 2016. Not quite ethnic, and not all-out Western, the brand toes a fine-line between the two schools of dressing.
HSE has uniquely positioned itself as the 360 degree solution to all urban, twenty-something women’s fashion needs. Besides Indya - the fusion wear brand, HSE owns FabAlley - a rapid fashion Western wear brand comprising of globally trendy apparel and accessories; and Curve - a Western Wear brand for plus-sized women. All three brands have an inimitable style signature and are attuned to the women of today.
Today, the brand sells from 300+ retail touch points across the country. Indya has made its first foray into Exclusive Brand Outlets with 25 own-stores pan India, marking the first step in its offline journey with many more to come.